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AI engines · Microsoft

How to show up in Microsoft Copilot

Microsoft’s assistant, built into Windows, Edge, Bing and Microsoft 365.

How it finds information

Copilot grounds its answers in Bing search and shows links to the sources. So being well indexed in Bing, whose index is built by Bingbot, is the foundation for showing up. Bing supports the IndexNow protocol, which tells the search engine when you publish or change a page.

The crawlers that matter

These crawlers decide whether your site can be read and cited. See what each one does and how to control it in robots.txt:

  • BingbotBing search, which also powers Microsoft Copilot and other AI tools

What it tends to value and cite

It values what Bing values: indexed pages, clear titles and descriptions, up-to-date content and trust signals. A site Google knows well isn’t always well indexed in Bing, so it is worth checking.

How to show up: practical tips

  • Add your site to Bing Webmaster Tools and submit your sitemap.
  • Use IndexNow to tell Bing about new or changed pages.
  • Don’t block Bingbot in robots.txt or at your CDN.
  • Search Bing for the questions on your topic and check whether your pages appear.
  • If you run a local business, keep your Bing Places listing consistent with your site.

Measurement in Neural Ranks

We don’t measure Microsoft Copilot yet. It is on our roadmap. Today we measure ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews, and many of the actions that improve your presence there also help here.

See the demo dashboard

Frequently asked questions

How do I show up in Microsoft Copilot?

Start with Bing: add the site to Bing Webmaster Tools, submit your sitemap, use IndexNow and don’t block Bingbot. Then work on clear, up-to-date content for the questions on your topic.

Do I need to care about Bing if I already work on Google?

Yes. Bing’s index is separate from Google’s and it is the foundation of Copilot. Check indexing in Bing Webmaster Tools; important pages are often missing.

Does Neural Ranks measure Microsoft Copilot?

We don’t measure Microsoft Copilot yet. It is on our roadmap. Today we measure ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews, and many of the actions that improve your presence there also help here.

Other AI engines

ChatGPTOpenAI · OpenAI’s assistant. When it searches the web, it shows and cites the sources it used.Google GeminiGoogle · Google’s assistant, which draws on Google Search to give current information.PerplexityPerplexity AI · An answer engine that searches the web and shows the sources next to every answer.ClaudeAnthropic · Anthropic’s assistant. It can search the web and cites the sources it uses.Google AI OverviewsGoogle · The AI-generated summaries shown at the top of many Google searches.Google AI ModeGoogle · The conversational AI mode inside Google Search, for longer and follow-up questions.

All AI engines → · AI crawlers →

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