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AI engines · Anthropic

How to show up in Claude

Anthropic’s assistant. It can search the web and cites the sources it uses.

How it finds information

Claude answers from what it learned in training and, when it needs current information, it can search the web and cite the pages it used. Anthropic runs three crawlers: ClaudeBot collects content for training, Claude-SearchBot serves Claude’s search and Claude-User opens pages when a user asks.

The crawlers that matter

These crawlers decide whether your site can be read and cited. See what each one does and how to control it in robots.txt:

  • Claude-SearchBotClaude search: the pages Claude can use and cite in its answers
  • Claude-Userthe visits Claude makes to a page when a user asks it to
  • ClaudeBottraining Anthropic’s AI models (Claude)

What it tends to value and cite

It values clear, factual and well-structured sources and tends to be careful with unsupported claims. Pages that explain a topic well, with verifiable data, are more likely to be used and cited.

How to show up: practical tips

  • Allow Claude-SearchBot and Claude-User in robots.txt.
  • Write with verifiable facts: figures, dates, names and sources.
  • Replace vague promotional copy with concrete explanations: what you do, for whom and with what results.
  • Keep a complete About page that says who is behind the brand.
  • Decide on ClaudeBot (training) separately: allowing it helps future models know the brand.

Measurement in Neural Ranks

Yes. Neural Ranks measures Claude today, on every plan: questions grouped by topic, repeated in every analysis, with a confidence level and a monthly action plan.

See the demo dashboard

Frequently asked questions

How do I show up in Claude?

Allow Claude-SearchBot and Claude-User, publish factual and well-structured content on your topic and earn mentions in reliable sources. Measure by topic to know which questions already mention the brand.

What is the difference between ClaudeBot and Claude-SearchBot?

ClaudeBot collects content to train the models; Claude-SearchBot serves Claude’s search. To show up in answers that use search, what matters is not blocking Claude-SearchBot or Claude-User.

Does Neural Ranks measure Claude?

Yes. Neural Ranks measures Claude today, on every plan: questions grouped by topic, repeated in every analysis, with a confidence level and a monthly action plan.

Other AI engines

ChatGPTOpenAI · OpenAI’s assistant. When it searches the web, it shows and cites the sources it used.Google GeminiGoogle · Google’s assistant, which draws on Google Search to give current information.PerplexityPerplexity AI · An answer engine that searches the web and shows the sources next to every answer.Google AI OverviewsGoogle · The AI-generated summaries shown at the top of many Google searches.Google AI ModeGoogle · The conversational AI mode inside Google Search, for longer and follow-up questions.Microsoft CopilotMicrosoft · Microsoft’s assistant, built into Windows, Edge, Bing and Microsoft 365.

All AI engines → · AI crawlers →

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