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Learn · Academy

Academy: the fundamentals, in order.

Five short lessons that explain how AI engines choose brands and sources, and how to measure your presence. Start with the first and follow the order.

  1. 01Lesson 1 · Fundamentals · 6 minWhat is AI visibility?The new brand metric: showing up, or not, when customers ask an AI assistant.
  2. 02Lesson 2 · Framework · 8 minAEO — Answer Engine Optimization: the guideHow to structure your content to be the answer, not just a link.
  3. 03Lesson 3 · Framework · 9 minGEO — Generative Engine Optimization: 2026 guideThe 2026 guide to appearing in answers from ChatGPT, Claude, Gemini, Perplexity and AI Overviews.
  4. 04Lesson 4 · Metrics · 5 minAI share of voiceHow much of the conversation about your sector is about you.
  5. 05Lesson 5 · Method · 6 minWhy measure by topic and not by promptThe method behind visibility numbers you can trust.
GlossaryGEO, AEO and AI visibility terms, explained in a few lines.
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