- Action plan
- A monthly, prioritised list of tasks to increase AI visibility.
- AEO
- Answer Engine Optimization. Optimising content to be the direct answer of an answer engine.
- AI Overviews
- AI-generated summaries Google shows at the top of some search results.
- Answer engine
- A system that answers a question directly instead of showing a list of links.
- Citation
- An explicit link or reference to a source within an AI answer.
- ClaudeBot
- Anthropic’s crawler. Can be allowed or blocked in robots.txt.
- Confidence
- A label showing how much evidence supports a metric: strong, moderate or weak.
- GEO
- Generative Engine Optimization. Increasing a brand’s presence in AI-generated answers.
- Google-Extended
- A robots.txt token that controls the use of content by Google’s AI models.
- GPTBot
- OpenAI’s crawler. Can be allowed or blocked in robots.txt.
- Hallucination
- A false statement generated by an AI model, such as a price or service the brand doesn’t offer.
- llms.txt
- A file at the site root that summarises for language models what the brand does and where its key information is.
- Misattribution
- When AI attributes your product, award or feature to a competitor.
- Prompt
- A question or instruction sent to an AI model.
- Recommendation rate
- Percentage of answers in which the brand is explicitly recommended.
- Schema
- Structured data (JSON-LD) that describes a page to search and AI engines.
- Source
- A page or site an AI engine uses to build its answer.
- Source influence
- The weight of each site in the answers for a topic.
- Topic
- A set of questions with the same intent, measured together.
Go from theory to numbers.
See how AI talks about your brand on every topic.