How to show up in ChatGPT
OpenAI’s assistant. When it searches the web, it shows and cites the sources it used.
How it finds information
ChatGPT answers from what the model learned in training and, when a question calls for current information or sources, it searches the web. ChatGPT search uses OAI-SearchBot, OpenAI’s search crawler, together with third-party search providers. When a user asks it to open a page, the visit is made by ChatGPT-User.
The crawlers that matter
These crawlers decide whether your site can be read and cited. See what each one does and how to control it in robots.txt:
OAI-SearchBotChatGPT search: the pages ChatGPT can show and cite in its answersChatGPT-Userthe visits ChatGPT makes to a page when a user asks it toGPTBottraining OpenAI’s AI models (GPT)
What it tends to value and cite
It tends to cite pages that answer the question directly, with clear and up-to-date information, and sources with a reputation on the topic: brand sites, press, comparison sites, directories and communities. Being mentioned by several independent sources also helps a brand show up in answers without search.
How to show up: practical tips
- Don’t block OAI-SearchBot in robots.txt: without it, your pages can’t appear in answers that use search.
- Write pages that answer specific questions on your topic, with the answer in the first paragraph.
- Keep prices, services, opening hours and dates up to date: when it searches, ChatGPT looks for recent information.
- Earn mentions in the sources ChatGPT already cites in your sector: press, comparison sites, directories and communities.
- Use structured data (schema.org) to make clear who the brand is, what it sells and where it operates.
Measurement in Neural Ranks
Yes. Neural Ranks measures ChatGPT today, on every plan: questions grouped by topic, repeated in every analysis, with a confidence level and a monthly action plan.
Frequently asked questions
How do I show up in ChatGPT?
Allow OAI-SearchBot in robots.txt, publish pages that answer the questions on your topic directly and earn mentions in independent sources that ChatGPT cites. Then measure by topic, because answers change from one question to the next.
Does blocking GPTBot remove my site from ChatGPT?
Not directly. GPTBot collects content for training; ChatGPT search uses OAI-SearchBot. Blocking GPTBot may reduce what future models know about your brand, but it does not stop your pages from being cited in answers that use search.
Does Neural Ranks measure ChatGPT?
Yes. Neural Ranks measures ChatGPT today, on every plan: questions grouped by topic, repeated in every analysis, with a confidence level and a monthly action plan.
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