How to show up in Google Gemini
Google’s assistant, which draws on Google Search to give current information.
How it finds information
Gemini answers from what it learned in training and can draw on Google Search to give current information and show sources. So it depends on Google’s index, built by Googlebot. Google-Extended is not a separate crawler: it is a robots.txt permission that tells Google whether it may use your content in Gemini models, for training and for grounding answers.
The crawlers that matter
These crawlers decide whether your site can be read and cited. See what each one does and how to control it in robots.txt:
GooglebotGoogle Search, including AI Overviews and AI ModeGoogle-Extendedpermission for Google to use content to train and ground Gemini (it is not a separate crawler and does not affect Google Search)
What it tends to value and cite
Because it draws on Google Search, it values what Google values: indexed, useful and trustworthy pages, with clear information about the entity (brand, location, services). A complete business profile and consistent information across the web help Gemini recognise the brand.
How to show up: practical tips
- Check in Search Console that your important pages are indexed by Google.
- Don’t block Google-Extended if you want your content to be usable in Gemini’s answers.
- If you run a local business, keep your Google Business Profile complete and consistent with your site.
- Use structured data (Organization, LocalBusiness, Product) to describe the brand without ambiguity.
- Answer the questions on your topic on dedicated pages with clear headings.
Measurement in Neural Ranks
Yes. Neural Ranks measures Google Gemini today, on every plan: questions grouped by topic, repeated in every analysis, with a confidence level and a monthly action plan.
Frequently asked questions
How do I show up in Gemini?
Start with Google Search basics: indexed, useful pages, structured data and a consistent business profile. Don’t block Google-Extended if you want your content to ground Gemini’s answers, and track by topic whether the brand is mentioned.
Does blocking Google-Extended affect Google Search?
No. According to Google, Google-Extended does not affect a site’s presence in Google Search; it only controls how Gemini models use the content.
Does Neural Ranks measure Google Gemini?
Yes. Neural Ranks measures Google Gemini today, on every plan: questions grouped by topic, repeated in every analysis, with a confidence level and a monthly action plan.
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