The main metrics
- Answer share
- Percentage of answers in a topic that mention your brand.
- Citations
- Times a page on your domain appears as a source in an answer.
- Competitors
- The same metrics for the brands you track, so you can compare positions.
- Sources
- The domains and pages the engines cite when they talk about your topic.
The confidence level
Every number has a label: strong, moderate or weak. It tells you how much evidence supports it. The numbers combine the last three analyses; on a new account, with only one analysis, confidence is lower and rises as analyses build up.
The action plan
Every month, the dashboard suggests a short, prioritised list of actions: pages to create or improve, external sources to work on and technical fixes. Once you’ve completed an action, track its effect in the following analyses.
Only react to a drop when it holds across more than one analysis and has moderate or strong confidence.
Go from theory to numbers.
See how AI talks about your brand on every topic.