What a topic is
A group of 5 questions with the same intent, written the way your customers would ask an AI assistant. For example, the topic “dental clinic in Braga” might include “what’s the best dental clinic in Braga?” and “where can I get a dental implant in Braga?”.
How to choose good topics
Do
- Themes tied to a buying decision.
- One intent per topic.
- Your customers’ language, not internal jargon.
Avoid
- Topics that contain your brand name.
- Mixing different intents in the same topic.
- Themes so broad that any brand in the world fits.
How many topics each plan includes
| Plan | Topics | Analysis frequency |
|---|---|---|
| Starter | 5 | Monthly |
| Growth | 15 | Fortnightly |
| Pro | 50 | Weekly |
Keep the same questions from one analysis to the next: that’s the only way changes reflect real shifts rather than differences in how the question was asked.
Go from theory to numbers.
See how AI talks about your brand on every topic.