A single question gives results that change on every attempt. Grouping dozens of variations of the same intent into a topic, and repeating each one, produces a stable measure you can compare over time.
The single-prompt problem
Ask the same assistant the same thing twice and you may get different brands. Change one word and the list changes again. A tool that measures one prompt at a time is measuring noise.
What a topic is
A topic is a customer intent, expressed in several ways. For example, the topic “dental implants in Porto” includes questions about price, best clinics, recovery and alternatives. Together they say far more than any one of them alone.
How Neural Ranks measures
- GroupBetween 8 and 40 questions per topic, in natural language.
- Repeat20 answers per question, on every engine.
- AggregateAverages by topic, engine and competitor.
- QualifyStrong, moderate or weak confidence on every number.
We don’t want to know whether you appeared once. We want to know how likely you are to appear.
- AI answers are variable by nature.
- A topic groups several forms of the same intent.
- Repetition and aggregation make numbers stable.
- Every metric should say how much evidence supports it.
Frequently asked questions
Can I see the questions in each topic?
Yes. All questions and answers are available in the dashboard.
Can I create my own topics?
Yes. You can accept suggestions, edit them or create topics from scratch.
What does weak confidence mean?
That there are few answers or a lot of variation. The number is indicative and worth tracking for longer.
See how AI talks about your brand on every topic.